How to Download LoveFrom Serif, a New Typeface Inspired by John Baskerville
If you are a fan of elegant and minimalist typography, you might have heard of LoveFrom Serif, a new typeface that was recently unveiled by LoveFrom, a creative collective co-founded by Jony Ive, Apple's former design chief. In this article, we will tell you everything you need to know about this font, and how to download it for free.
What is LoveFrom Serif?
LoveFrom Serif is a typeface that is inspired by John Baskerville's letterforms, which were created in the 18th century in England. Baskerville was a printer and typographer who revolutionized the design of books and newspapers with his refined and elegant types. His fonts are characterized by high contrast, sharp serifs, and vertical stress.
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The origin of LoveFrom Serif
LoveFrom Serif was designed by Jony Ive and other members of the LoveFrom collective, including Peter Saville, Chris Wilson, and Antonio Cavedoni. They based their work on studies of Baskerville's original punches and matrices, which are metal molds used to cast metal type. They also consulted historical sources and specimens from various libraries and museums.
According to the launch press release, "Each character has been lovingly redrawn, refined and meticulously crafted over the past two years." The font was first used publicly on the official website of LoveFrom, which was launched in October 2021.
The features of LoveFrom Serif
LoveFrom Serif is a modern interpretation of Baskerville's types, with some subtle changes and improvements. It has a high x-height, which means that the lowercase letters are relatively large compared to the uppercase ones. This makes the font more legible and suitable for web design.
It also has a lively comma, which Peter Saville describes as "initiating a dialogue and shared conversation." The comma is slightly tilted and curved, giving it a dynamic and friendly appearance. It contrasts with the straight and vertical strokes of the other characters.
The font has four weights: light, regular, medium, and bold. It also supports various languages and scripts, including Latin, Greek, Cyrillic, Arabic, Hebrew, Devanagari, Thai, and more.
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The usage of LoveFrom Serif
LoveFrom Serif is a versatile font that can be used for various purposes and projects. It can convey elegance, sophistication, simplicity, or creativity, depending on the context and the design choices. It can also work well with other fonts, such as sans-serif or script ones.
The font is intended to be used by "leaders and founders" who collaborate with LoveFrom on their projects. It is also available for free download for personal use only. However, it is not licensed for commercial use or distribution.
How to download LoveFrom Serif?
If you want to download LoveFrom Serif for free, you can follow these simple steps:
Visit the official website of LoveFrom
The first thing you need to do is to go to , which is the official website of the creative collective. You will see a minimalist page with a brief text that introduces the company and its work. You will also see the wordmark of LoveFrom in their new typeface.
Choose the format you want to download
Next, you need to right-click on the wordmark and select "Inspect" or "Inspect Element" from the menu. This will open a developer tool that shows the HTML code of the page. You will see a link to a CSS file that contains the font information. The link will look something like this: .
Copy the link and paste it in a new tab. You will see a list of font files in different formats, such as .woff, .woff2, .ttf, and .otf. Choose the format that is compatible with your device and browser. For example, if you are using Windows 10 and Chrome, you can choose the .woff2 format.
Install the font on your device
Once you have chosen the format, right-click on the file name and select "Save link as" or "Download linked file as" from the menu. Save the file to your preferred location on your device. Then, open the file and click on "Install" or "Open" to install the font on your device.
Congratulations! You have successfully downloaded LoveFrom Serif for free. You can now use it for your personal projects and enjoy its beauty and elegance.
How to use LoveFrom Serif?
Now that you have downloaded LoveFrom Serif, you might be wondering how to use it for your own purposes. Here are some suggestions and tips on how to use this font effectively:
Use it for web design
If you are a web designer or developer, you can use LoveFrom Serif to create stunning websites that showcase your content and style. You can use it for headings, subheadings, body text, or logos. You can also combine it with other fonts, such as sans-serif or script ones, to create contrast and hierarchy.
To use LoveFrom Serif for web design, you need to embed it in your HTML code using the @font-face rule. This will allow you to use the font on your website without requiring the users to download it separately. You can find more information on how to do this .
Use it for print design
If you are a graphic designer or a publisher, you can use LoveFrom Serif to create elegant and refined print materials, such as books, magazines, flyers, posters, or business cards. You can use it for titles, subtitles, captions, quotes, or body text. You can also mix it with other fonts, such as sans-serif or script ones, to create variety and balance.
To use LoveFrom Serif for print design, you need to export your document in a high-quality format that preserves the font information. You can use PDF, EPS, SVG, or PNG formats for this purpose. You can also adjust the kerning, leading, tracking, and alignment of the font to optimize its readability and appearance.
Use it for personal projects
If you are a hobbyist or a student, you can use LoveFrom Serif for your personal projects and experiments. You can use it for creating logos, invitations, cards, posters, banners, stickers, or anything else that requires typography. You can also play with the font size, color, weight, and style to create different effects and moods.
To use LoveFrom Serif for personal projects, you need to have a software that allows you to edit and manipulate fonts. You can use Photoshop, Illustrator, InDesign, Word, PowerPoint, or any other program that supports custom fonts. You can also use online tools such as to create your designs.
Conclusion
LoveFrom Serif is a beautiful and elegant typeface that is inspired by John Baskerville's letterforms. It is designed by Jony Ive and other members of the LoveFrom collective. It is available for free download for personal use only. It is not licensed for commercial use or distribution.
You can download LoveFrom Serif by visiting the official website of LoveFrom and inspecting the HTML code of the page. You can choose the format that is compatible with your device and browser and install the font on your device.
You can use LoveFrom Serif for various purposes and projects. It can be used for web design, print design, or personal projects. It can convey elegance, sophistication, simplicity, or creativity, depending on the context and the design choices. It can also work well with other fonts, such as sans-serif or script ones.
We hope you enjoyed this article and learned something new about LoveFrom Serif. If you have any questions or feedback, please feel free to leave a comment below. We would love to hear from you.
FAQs
Here are some frequently asked questions about LoveFrom Serif and their answers:
Who is Jony Ive?
Jony Ive is a British designer who is best known for his work at Apple, where he was the chief design officer from 2015 to 2019. He is responsible for designing iconic products such as the iMac, iPod, iPhone, iPad, Apple Watch, and AirPods. He left Apple in 2019 to start his own creative collective called LoveFrom, which collaborates with clients such as Airbnb, Ferrari, and Nike.
Who is John Baskerville?
John Baskerville was an English printer and typographer who lived in the 18th century. He is regarded as one of the most influential figures in the history of typography. He created several fonts that are still widely used today, such as Baskerville, Fournier, and Bulmer. He also improved the quality of printing by using smoother paper, darker ink, and more precise alignment.
What is the difference between serif and sans-serif fonts?
Serif fonts are fonts that have small strokes or extensions at the end of the main strokes of the letters. They are often used for print materials, such as books, newspapers, or magazines. They are considered to be more traditional, formal, and elegant. Examples of serif fonts are Times New Roman, Georgia, and Garamond.
Sans-serif fonts are fonts that do not have serifs at the end of the main strokes of the letters. They are often used for web materials, such as websites, apps, or logos. They are considered to be more modern, casual, and clean. Examples of sans-serif fonts are Arial, Helvetica, and Verdana.
How can I get a license for commercial use of LoveFrom Serif?
Currently, LoveFrom Serif is not available for commercial use or distribution. It is only available for free download for personal use only. If you want to use it for commercial purposes, you need to contact LoveFrom directly and request a license agreement. You can find their contact information on their website.
What are some other fonts that are inspired by Baskerville?
There are many other fonts that are inspired by Baskerville's letterforms. Some of them are:
Mrs Eaves: A font designed by Zuzana Licko in 1996 that is based on Baskerville's types but with some modifications and additions.
New Baskerville: A font designed by John Quaranda in 1978 that is a revival of Baskerville's types with some adjustments for modern printing.
Baskervald: A font designed by Barry Schwartz in 2007 that is a free and open-source version of Baskerville's types with some changes and extensions.
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